The client wanted to promote Cab during the Christmas period at the point of sale.

True to the Cab motto “Refreshingly different” the beer crates were converted into Cab Advent calendars with a simple card overlay. 24 little doors lead to 24 bottles of Cab, ready to be discovered by German beer enthusiasts. The design of the overlay fits to Cab since it combines tradition and modernity.

The consumption of Cab rose strongly during December 2008. Obviously this interpretation of the Advent calendar brought joy not only to men in 2008.