Cannes Lions

KROMBACHER TOOLBOX

AT SALES COMMUNICATIONS, Essen / KROMBACHER / 2013

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Overview

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Credits

Overview

Execution

The first toolbox that looks like a real beer case, but it contains high-quality tools. Space for a few bottles is also given. The promotion is supported by former national team soccer player Mehmet Scholl, who encourages to try Krombacher wheat beer in large-scale billboard campaign.

Outcome

The Krombacher wheat beer promotional displays were given the best placements and demand rose significantly.

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