Cannes Lions
AT SALES COMMUNICATIONS, Essen / KROMBACHER / 2013
Overview
Entries
Credits
Execution
The first toolbox that looks like a real beer case, but it contains high-quality tools. Space for a few bottles is also given. The promotion is supported by former national team soccer player Mehmet Scholl, who encourages to try Krombacher wheat beer in large-scale billboard campaign.
Outcome
The Krombacher wheat beer promotional displays were given the best placements and demand rose significantly.
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12 items