First, the children saw the commercial film in movie theatres, seeing the product onscreen. Then the actual product was handed to them by the Masked Rider in person at roadshows.

Children would have memories of being presented with samples by their hero - 'a real life experience'.

200,000 children directly sampled the product in one season at related programmes at venues such as 120 stores, show events at theatres (admission fee charged/30 shows at 12 venues) and at amusement parks.