Cannes Lions
DENTSU, Tokyo / COCA-COLA / 2014
Overview
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Execution
127 speakers were built as high as a 6 metre Coca-Cola bottle, was placed at pivotal department stores in 2 cities, Shibuya and Fukuoka. When people entered a memorable year along with some comments, a song representing that particular year started and some of their comments were shown on the label of the 6 metre Coca-Cola. This process was to strengthen the tie between their memories with music and Coca-Cola.
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