Cannes Lions

PEPSI-COLA

ALMAPBBDO, Sao Paulo / PEPSICO / 2006

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Overview

Entries

Credits

Overview

Execution

The TV commercial started the game. The user watched the Pepsi salesperson movements on the beach until he threw a Pepsi can toward the hole. Then, he was invited to hit the salesperson with cans. In the hole’s point of view, the player pointed at the salesperson and threw the can. Whenever he hit him, the action returned to the commercial in the scene where the salesperson was hit on the head with a can.

Outcome

The game reached the following results:- 1,051,432 Pepsi cans thrown in the game throughout the period- Click Through: 15.16%- Among the users that threw cans, there were 180,724 clicks to throw again

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