For the 2014 Super Bowl, Pepsi wanted to focus on its sponsorship of the halftime show staring Bruno Mars. This spot served not only as an opening number for Mars’s epic halftime performance, but also highlighted the historic game’s location: New York City. "Soundcheck" shows NYC springing to life with music, with its landmarks serving as instruments, getting tuned up to welcome Mars to the stage and fans to the halftime show.

The spot opens with the Manhattan Bridge being tuned like a guitar. Next factory smokestacks are fingered like the valves of a trumpet, and the Guggenheim Museum is played like a hand drum. We cut to subway trains being moved on their tracks like levels being adjusted in a sound studio, and then a glowing Pepsi-Cola neon sign flashes on and off by the pounding of a kick-drum. As the music builds, Columbus Circle is spun like a DJ spinning a record, with taxis going back and forth as the "record" scratches. And finally our DJ grabs a Pepsi can from a rooftop and turns the Met Life Stadium like a dial, turning up the lights in the iconic skyscrapers of New York City as the music crescendos.