For years Colombians have witnessed the most terrible signs of violence in the stadiums of soccer. The death toll figures are in the hundreds and although the authorities have tried by all means to stop this color struggle, nothing seems to have any effect.

If the color of a soccer jersey can end a life, could as well save it. We create soccer jerseys using scraps of the 20 shirts of the teams that make up the Colombian professional soccer, as a symbol of peace and union among the fans.

For decades the jerseys of the Colombian soccer teams have triggered terrible confrontations that leave the country the painful figure of 1 dead every 22 days. With this reality in front we asked ourselves a question: If the colors of jerseys are the spark that ignites the fire of violence, why do not we use them as a means to give the country a message of union and peace? That is how we decided to attack the problem with the same element that was detonating it.

Pepsi as one of the main sponsors of Colombian professional soccer could not stay with arms crossed, watching the violence between fans, we decided to unite with the main foundation that watches over peace in the stadiums and together with people who have been victims of the violence in soccer, decided to design soccer jerseys with the colors and scraps of the 20 shirts of Colombian professional soccer.

The soccer jerseys was thrown right at the close of the local championship when the violence increases because the fans live with more passion the closing of the championship.

The soccer jerseys came into the hands of fans, influencers, families, victims, soccer teams, media and anyone who wanted to enjoy soccer in peace.

The Jeysey became a symbol that went beyond football stadiums and united a whole country in a cause that needed an urgent response.

The impact was beyond what we expected. We reached more than 19.8 MM people in an organic way and 100% driven by the communities during the first month of the campaign. In addition the media noticed and amplified the idea generating more than 40.3 MM in earned media.