ONEHOPE Wines is an incredibly unique wine producer who gives a portion of profits from each bottle they sell to a different charity. They wanted to build awareness and increase sales of their wines with a small digital media spend, while fully explaining what they do that sets them apart. The character, Charles Faircloth, humorously explained how rich his winery-owning family is and scoffed at the idea of a wine producer doing anything that wasn’t for their own personal gain.