A 30 day Quaker program with one aim - to get the Chennai Police heart healthy and fit.

We tied up with doctors, nutritionists and physical trainers to run this intensive program across 5 major police stations in Chennai.

Mornings started with Quaker Oats, which was followed up by a scientific regimen involving exercise, diet control and expert advice.

We publicized the program through posters and PR across Chennai.

We created history by being the first brand in India to have the Police force as its ambassadors.

600 cops participated in the program and became fitter crime fighters.

The activity generated tremendous goodwill for the brand in the community.Put miscreants and rowdies on their toes.