Cannes Lions
ABBOTT MEAD VICKERS BBDO, London / PEPSICO / 2010
Overview
Entries
Credits
Execution
The story was launched in a spectacular, three and a half minute flagship TV spot and in 3 supporting 30'' cut-downs. A nationwide cinema campaign of the full 4'' edit additionally ran, driving awareness of the promotion that features on special packs of Doritos.The campaign's digital expression at doritos.co.uk, comprised of a variety of additional entertaining content, including a 'rock god makeover' widget consumers can use to momentarily live the rock god dream.
Outcome
Response Rate: During the promotion sales went up 53%. 100,000 people entered the competition. 241 packages were won.
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