Cannes Lions
BBDO CANADA, Toronto / PEPSICO / 2011
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We asked Tropicana users to share their sunrise pictures with us so we could in turn share it with other Tropciana fans.Their submissions were used to create the commercial. We also shared it on the Tropicana facebook fan page. Tropicana has always linked the goodness of the sun with the oranges they use to make their juice.
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