Are you tired now? Let your brainwave tell you how attentive and vigorous you are now.

- Relevant research findings indicate brainwave frequencies vary at different degrees of consciousness. Leveraging interesting electroencephalogram evaluation app designed for the campaign, the event featured to assess students’ attentiveness and physical vigor to let the scientific data do the talking.

- Different from past product sampling, this time electroencephalogram evaluation attracted students to stay longer for in-depth interaction with the channel. Rhetoric supporting the sampling event made target audiences develop a perception that intake of Brand's Original Essence of Chicken helps enhance attentiveness and physical vigor.

- Product efficacy successfully tied in via interactive experience: Scientific data provided by an electroencephalogram evaluation tried many many of students who consider themselves at tentative or vigorous enough. They were reminded of their data, and were turning to be willing to drink the product right away. , the event successfully tied in the product efficacy with the enhancement of attentiveness and physical vigor.

- Target audiences effectively reached on on-campus communication: Many unique subcultures on campus became the communication media for the learn chicken landing event and wise grabbed the attention from target audiences. For example, a public announcement from the office of student districts tell students To get Brand's Original Essence of Chicken at the auditorium immediately if they want to strengthen attentive in study.

1. Sales of Brand's Original Essence of Chicken are approx. 19% higher than those in 2016.

The sampling event reached 10,463 students throughout Taiwan, 2,606 students took part in attentiveness and physical vigor evaluation. Brand’s will escalate the event in 2018.

2. Teachers and military training instructors also look forward the event taking place again.

-Tao Yizhe, a teacher at the Affiliated High School of National ChengChi University, said this is a valuable cooperation stimulating students’ interest in how healthy they are, in relation to intake of essence of essence of chicken.

Xu Xiufu, Director of Student Activities, Taipei Municipal Neihu High School, said our school is happy with such a vibrant on-campus event which was highly popular among students because our students are born in the era of the internet and can readily find the digitalization used by the event very entertaining.