In collaboration with Kyoto’s venerable tea store Fukujuen, Iyemon has developed an authentic bottled green tea. The product’s launch in 2017 marks 227 years since Fukujuen’s founding. Since that time, Fukujuen has continued its pursuit of “truly delicious tea”, delivering innovation in the world of tea through countless generations. This year, Fukujuen’s 227th year of innovation delivers “the next stage of Iyemon” in clearer color of green tea, containing more first-grade tea than ever before to achieve an exquisite, refined flavour with a crisp, refreshing fragrance - this tea-making tradition and continued innovation in taste has been captured with grand documentary-style scale and lush visuals.