Cannes Lions

#TheDudeWithTheCrates

CIRCUS , Mexico City / CERVECERIA Y MALTERIA QUILMES / 2016

Case Film
Case Film
Supporting Images

Overview

Entries

Credits

Overview

Description

A distributor accidentally drops 40 crates of beer, and the video went viral. So we created the hashtag #ElPibeDeLosCajones (#TheDudeWithTheCrates) on Twitter and asked our followers for help in order to find him and surprise him after the stressful experience he went through.

Execution

We shared the video with our followers, with the following text:

‘We’re searching for #TheDudeWithTheCrates to give him a surprise on behalf of his little slip up. RT and help us find him!’

Then we gathered the clues, answered the mentions and make the people an active part of the campaign. When we found the guy, we also shared the good news with our audience.

Outcome

+11.000 organic RTs

+11.700 positive brand mentions

+2.000.000 YouTube views

TT in Argentina

Similar Campaigns

12 items

Noticieros Modelo

DRAFTLINE MEXICO, Mexico city

Noticieros Modelo

2022, AB INBEV

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