We took the complex brand aesthetic and reinterpreted it into a clear and easy-to-use user interface. This allowed for an intuitive user experience that enabled our user generated content to shine.

We had to ensure that the video out-put design would be engaging though keeping in mind that a quick rendering process was paramount in the success of the app.

The result was a merging of both brand guidelines and user experience to create an artful social utility with a fresh flow and functionality.

Mixhibit is a mobile app that aggregates the photos, tweets, and check-ins that users and their friends are posting on social networks and turns them into a custom music video to share. The app organizes this wealth of social content chronologically, allowing users to further edit and curate the perfect video mix. After selecting a music track from our library of 30,000+ songs the Mixhibit is ready to be shared and enjoyed.

Currently, there is no easy way to aggregate content that consumers or their friends post to multiple social networks and create one fluid storyline. Mixhibit provides that solution.

Mixhibit is available on iOS and Android platforms in over 30 markets globally. Since launch, in less than 5 months, 112,000+ fans have downloaded the app, creating 20,000+ Mixhibit videos and driving 3,000+ hours of engagement with the brand. The 20% conversion rate to Mixhibit videos created far exceeded benchmarks for Food & Beverage and Photo & Video app categories globally.

In a landscape of pay-to-play social media, Smirnoff has established, through Mixhibit, an owned social channel driving fan engagement for years to come.