Cannes Lions

Yoga Casting Call.

MASS MINORITY, Toronto / MOTHER PARKERS / 2017

Film
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In this stunt video, we invited actors to show up to real audition for a “health and wellness” commercial for Higgins & Burke tea. Little do they know, they will be asked to try out their first yoga class. An instructor takes them through intermediate yoga poses, while asking them to act as natural as they can. Of course, awkward mayhem occurs in a light-hearted way as people give it their all. The spot wraps up by sharing with consumers that some things come more naturally than others. This then leads to the payoff of their all-natural teas.

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