Cannes Lions

ODYSSEY

THE WHITEHOUSE, London / HEINEKEN / 2014

Film
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Since Heineken’s global Legends campaign made an entrance like no other, we've been introduced to several larger than life characters. The kind of men women want, and men want to be. Enter the Odyssey film. Tearing up the Legends rulebook, unexpectedly casting 20 different men to play the same character. Each with a legendary skill, each a legend in his own right. The Odyssey has beards, castaways, ships, tap-dancing; frankly it’s got something for everyone. Most importantly it proves that you don’t have to be legendary at everything to be a Legend. You just have to be legendary at something.

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12 items

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