Cannes Lions
DDB , Chicago / MILLER BRANDS / 2021
Overview
Entries
Credits
Execution
A man is stuck at a country club, listening to a superior accepting an award and giving a very arrogant speech. He’s literally only talking about himself. When the guy can’t take any more of this speech, he sees a Miller Lite inching through the grass.
He bends down to pick up the beer, getting sucked across the lawn and into a pile of leaves. The man is sucked underground, deeper and deeper, past dinosaur bones, all the way past the lava-filled center of the earth.
He emerges on a beach with his friends who are grilling and enjoying a nice, relaxing beach day.
We end with a super that says: “Your Friends Are Waiting.”
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