Cannes Lions

Miller Lite "Beer Me" Campaign

DDB , Chicago / MILLER BRANDS / 2021

Film
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Overview

Entries

Credits

Overview

Execution

A man is stuck at a country club, listening to a superior accepting an award and giving a very arrogant speech. He’s literally only talking about himself. When the guy can’t take any more of this speech, he sees a Miller Lite inching through the grass.

He bends down to pick up the beer, getting sucked across the lawn and into a pile of leaves. The man is sucked underground, deeper and deeper, past dinosaur bones, all the way past the lava-filled center of the earth.

He emerges on a beach with his friends who are grilling and enjoying a nice, relaxing beach day.

We end with a super that says: “Your Friends Are Waiting.”

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