We created www.zonapony.com, the first digital platform where their life becomes a game, competing and accomplishing missions, but not as a regular on line or digital game. In this platform is their physical effort that allows them to remain active in the game. There they find missions created by other players and they must upload pictures proving they accomplish them. But not regular mission, just some really funny and attractive for them like 'Jump as a Ninja', 'Show a super power', 'Your best grimace' and some others with the excuse to move them.

- 60,000 active users completed more than 54,000 physical quests, 180% more than the content generated in succesfull international campaigns such as Domino’s 'Show us your pizza'. This is the equivalent of 562 days of physical movement.

- Our goal was exceeded by almost 300%, increment of 160 fans on Facebook during the first 3 months and 240,000 unique visitor to our site in the first 3 months.

-150,000 product codes where redeemed to unlock digital quests.