To capture the excitement around the return of the ‘Steinie’ bottle we used our unmistakable Miller Lite illustration style to visually capture the celebratory ‘cheers’ moment.

The unique profile of the original bottle is defined in the negative space which allows the Miller Lite branding to sit central to the design and is suggestive of the bottle label.

Miller Lite Steinie garnered much comment in both traditional and social media channels, quickly becoming a collector’s item.