Cannes Lions
Y&R CHICAGO, Chicago / MILLER BRANDS / 2008
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Miller Genuine Draft is brewed to a standard for those who live to one. But how might we find these guys who live to a genuine standard? Well, one way is to lose a mobile phone and see who takes the time to return it. How'd we do it? We rigged a taxi with hidden cameras, planted a cell phone in the back seat, and gave it a ring. We hoped some genuine guys would answer the call. Fortunately, they did.
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