WE INVITED LIBERTADORES’ ANNOUNCERS FOR A REAL-TIME EXPERIENCE DURING LATIN AMERICA’S MOST EXCITING TOURNAMENT. WE USED A WEARABLE TO MONITOR THEIR HEARTBEATS THROUGHOUT THE MATCHES THEY WERE ANNOUNCING, AND TRANSMITTED THESE HEARTBEATS STRAIGHT TO THE RADIO DISPLAY, GIVING THE BROADCAST A NEW LAYER OF EXCITEMENT.

TO DO THAT, WE USED A WEARABLE TO MONITOR THEIR HEARTBEATS THROUGHOUT THE MATCH. THESE HEARTBEATS WERE TRANSMITTED STRAIGHT TO THE RADIO DISPLAY, GIVING THE BROADCAST A NEW LAYER OF EXCITEMENT.

- More than 25 radio stations transmitted the games in Brazil.

- Until de present entry, the activation happen in two matches of Brazilian teams on Libertadores and will happen again in the play offs, after the Soccer World Cub break.

- More than 14.8MM radio receivers received the signal.

- Heart rate increase of 53.6% during the game.

- Over 55,000 listeners per minute in the game.

- No heart attacks.