The project was aligned with Coca-Cola marketing department, since it is using its most famous character, the Polar Bear mascot. The appeal of the app is based on an animation that introduces the character on a family Christmas scenario.

Every technical solution was centered in the consideration of highlighting the bears of Coca Cola, as a figure that has already been associated with the end of the year period: Christmas, family reencounter and also corporative celebrations.

Based in an UX focused interface, the experience invites users to choose among 4 products sizes, each of them has with a different Augmented Reality animation. So, once customers take different types of Coca-Cola, they'll have more options, and so, a new and tenderly experiences through the app. This point is very important, since the app launch was linked with one season of the year where the market sales increases.

The Natal Coca-Cola app was crafted in order to extend the relationship between Coca-Cola and their customers here in Latin America. The experience was designed to expand the customer knowledge about the brand positioning in the very best moment to connect with the Company's values - Christmas season.

A specific narrative was created for the bears, all animations, all stories were duly designed for this specific experience, allowing the user to see the story at any screen position.

Opening up possibilities to watch the animations again in a peculiar angle.

There are 4 animations using AR technology giving two different view dimensions, one inside and the second one outside the can. The characters (bears) interact with each other and the story plot is related to the Christmas campaign phrases "the graphics are generated in real time given the possibility of the participant to explore the scenario inside the can and the characters' actions out of the can. All animations and processes have been optimized to meet not only the modernest devices but also older devices in a dynamic way.

So depending of the device software the experience delivers the quality and resolution suitable for each type in real time.

With all aspects in favor, the app had more than 2 million downloads in a month, became the most downloaded app of the month (Dec 18) on Google Play, with Facebook, Instagram and other social media apps and the major Brazilian AR case of repercussion till then.

More than 2 thousand feedbacks were placed in the Google Play and Apple Store. Mostly testimonials

There are also valid attributes to mention: The issue of "data capture" - geolocation of the download, amount of time of use. Latest generation of technology including the latest software and the best AR artists in the world.