Egypt’s national football team was on a lucky streak in the early 2000s as it successfully won three consecutive African Cups, making Egypt the leading African nation in football with seven titles overall. That was of course before the 2011 revolution.

With political instability came casualties to society at large and football was one of the sore losers, with a massacre-taking place during a match in Port Said stadium in 2012. In the years to follow, our national team reflected the sentiment of the nation, defeated, demotivated, divided. Naturally the audiences’ attention drifted and shifted to international leagues. And as if orchestrated, our colors changed. The once united, bright red streets turned into a multi-colored sign of indifference. The staple National Egyptian jersey in every closet, was slowly replaced with another.

To complement the online video we got one of the most patriotic TV presenters to introduce the campaign for the first time on TV on her show. Whereas she interviewed Captain “Hassan Shahata” the previous Team coach to remind people on Egypt’s winning streak then she interviewed Karim Samir to introduce the initiative and that coca-cola wants you to support Egypt. Together they exchanged the audiences foreign jersey and gave them Egypt’s jersey live in her studio to demonstrate the process.