Cannes Lions

GEORGIA MAX COFFEE

TUGBOAT, Tokyo / COCA-COLA / 2009

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Presentation Image

Overview

Entries

Credits

Overview

Description

The brand is an extra sweet coffee drink made to boost energy. A popularkind among extreme sports kids.The objective of the campaign was to maximize the presence in the wintermarket.

Execution

The sensational feeling ties in with the attitude of the brand.

Outcome

Created massive excitement and on going success.

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