Cannes Lions
GEORGIA MAX COFFEE
TUGBOAT, Tokyo / COCA-COLA / 2009
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Overview
Entries
Credits
Overview
Description
The brand is an extra sweet coffee drink made to boost energy. A popularkind among extreme sports kids.The objective of the campaign was to maximize the presence in the wintermarket.
Execution
The sensational feeling ties in with the attitude of the brand.
Outcome
Created massive excitement and on going success.
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