Cannes Lions
SANTO, Buenos Aires / COCA-COLA / 2010
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This spot happens during a football match. In Latin America it’s common to see coke vendors walk through the standings. They wear red shirts. And only Coke is sold there.But not this guy. He’s big, manly looking, but he’ll put on a silver CCL shirt, load his tray with CCL, and walk amongst the “neanderthals” on the standings.For a second some of them pause to look at him. Till one of them calls him.
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