Cannes Lions
KIRSHENBAUM BOND SENECAL + PARTNERS, New York / HEINEKEN / 2011
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For U.S. Hispanic men, there is nothing better than going out with friends and having the privilege of buying drinks for your pals. But when the tab comes around, who will be the first one to pay?The man who is first to shell out the hard cash must be celebrated the way Hispanic men celebrate: in a crazy, unexpected way but always with character.
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