Heineken USA was looking to ourselves for a novel way to create awareness around Amstel Light's Iceland Open Sweepstakes and to encourage registration. Using the theme of 'golf, Amstel Light style', interactive banners were created to highlight the uniqueness of winning a trip to Iceland — using language as the key differentiator. This banner, while housing a very direct, consistent offer to win, took common golf terms and, upon user demand, 'translated' them into Icelandic. The notion was that anyone who won would know how to speak Icelandic. Upon clicking on the banner, users were taken to a sweepstakes sitelet to register for entry.