We created 100 different types of one-and-only posters which drew the symbol of Heartland, ‘The Big Tree’.

We documented the transition and visual update in video format – from a crafted model of the symbol, to a rough sketch, then finally, to a finely detailed drawing.

The name and address of the restaurants were placed on each poster where it was hung.

When the posters from these restaurants were connected back to back, it recreated the ‘The Big Tree’ symbol, completing an animation that seamlessly strung all the individual cross-sections of the symbol.