The implementation consists of two parts, MSN and Yahoo, and they both redirect viewers to each other for maximum exposure.The MSN side implementation we did, consists of a banner on top of the search engine, when mouse over, the banner take advantage of full-screen ability, then direct the viewer for a special TV commercial with 3D impact. Finally a game in a dedicated website for further attention of the product through game score. The score then published on twitter for further spread of the site, and a 2nd stage of the game in the Yahoo part of implementation.

Since this is a rare occasion for both large search engine partners to promote a product at the same time, many people are curious of why and how. Many just came to play the game because of a sudden boom on twitter, and many just visited the site for the signer Namie Amuro. The statistics show great performance on this site over a month time and the data we have are only the MSN side of the implementation.Total game played:70,000timesGame completion rate (from start to finish):82.16%Total twitter and score registration5,341 tweets