Cannes Lions

JAMES BOAG'S DRAUGHT

PUBLICIS MOJO, Sydney / LION NATHAN / 2011

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In this commercial we follow a young man on a rights of passage journey, as he travels down river in the Tasmanian wilderness. His journey begins on the shore of a river where wooden barrels are put together and floated onto the water.As he and the barrels float downstream, the man encounters peculiar sights on the riverbank: a fisherman walks along with a robot companion, an oversized, plastic toy whale that bobs on the water.As he nears the end of his journey, the young man experiences the transformative effects of the waters for himself, as both he and the barrels topple over a powerful waterfall and resurface. Both resurface in the waters below, changed for the better by the pure waters of Tasmania.

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