Cannes Lions

SPORTS DRINK

TRIBAL DDB , New York / PEPSICO / 2003

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Overview

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Overview

Description

The primary objective was to get the story of the product out. In short we wanted consumers to know that the Gatorade story was real. The origin of Gatorade has been recognized as one of the key credibility drivers of the brand the more people know how Gatorade came to be, the more they will believe in the functionality of the product. It's a true point of differentiation in the competitive beverage world.

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