Cannes Lions
PUBLICIS MOJO , Sydney / LION NATHAN / 2010
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Set in the wilds of Tasmania, a tiny, pristine island tucked at the bottom of the world, we see the mysteries of the place unfold under the cloak of darkness. A lonely tree burns on a far horizon. An unknowable creature disappears into the lake. A million bats migrate as one. Tall trees in a forest twist and groan. A bird flaps its wings and turns into moths. A sudden wind takes us on a wild ride. A luminous bottle hovers in a clearing. A beer pure like no other, from the only place it’s possible.
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