Cannes Lions

JAMES BOAG'S PURE LAGER

PUBLICIS MOJO , Sydney / LION NATHAN / 2010

Awards:

1 Shortlisted Cannes Lions
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Set in the wilds of Tasmania, a tiny, pristine island tucked at the bottom of the world, we see the mysteries of the place unfold under the cloak of darkness. A lonely tree burns on a far horizon. An unknowable creature disappears into the lake. A million bats migrate as one. Tall trees in a forest twist and groan. A bird flaps its wings and turns into moths. A sudden wind takes us on a wild ride. A luminous bottle hovers in a clearing. A beer pure like no other, from the only place it’s possible.

Similar Campaigns

12 items

Say It With Pepsi

VMLY&R, Shanghai

Say It With Pepsi

2022, PEPSICO

(opens in a new tab)