Cannes Lions

JAMES BOAG'S DRAUGHT

PUBLICIS MOJO, Sydney / LION NATHAN / 2009

Film

Overview

Entries

Credits

Overview

Description

Boag’s Draught isn’t like other beers because it’s made with one very special ingredient: Tasmanian water.

In this commercial we explore how this water, from one of the most unspoilt places on the planet, has the power to transform things.

But only in a good way.

Similar Campaigns

12 items

Dream Cloud Campaign

GROUP TRON-HEARTBEAT CREATIVE LAB, Taipei

Dream Cloud Campaign

2019, HEYSONG CORPORATION

(opens in a new tab)