Turn an ingredient story into an origin story with an unexpected angle—one that honors and elevates the role of the honeybee instead of the honey itself, making this new-to-world product feel all-the-more exceptional.

Textures, colors and patterns pay tribute to the natural physiology of the bee in lush and lingering ways. A provocative name speaks to purity in hushed and honeyed tones. Packaging beckons at shelf with the promise of an experience worth treasuring.

The creation of a new visual and verbal lexicon—one that helps consumers navigate a totally new product experience. Not quite mead. Not quite wine. Naked Bee.