Cannes Lions

NAKED BEE

LANDOR, Chicago / PERNOD RICARD / 2017

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Case Film
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Overview

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Credits

Overview

Description

Turn an ingredient story into an origin story with an unexpected angle—one that honors and elevates the role of the honeybee instead of the honey itself, making this new-to-world product feel all-the-more exceptional.

Execution

Textures, colors and patterns pay tribute to the natural physiology of the bee in lush and lingering ways. A provocative name speaks to purity in hushed and honeyed tones. Packaging beckons at shelf with the promise of an experience worth treasuring.

Outcome

The creation of a new visual and verbal lexicon—one that helps consumers navigate a totally new product experience. Not quite mead. Not quite wine. Naked Bee.

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