Task: to inform about new Carlsberg beer packages.1st stage-TEASER: Internet users were adding their photos (showing probably the best parties in the world) to virtual mosaic. The "hidden" picture of the new bottle became gradually more and more clear as the number of uploaded photos were increasing.2nd stage – GREAT PREMIERE: To show new Carlsberg’s packages we have created graphics and animations, which are often used in presentations of new car models. High quality renders, animations and dedicated soundtrack are building the atmosphere of great premiere.Internet users can not only discover new packages, but also create online individual beer pads.