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Pepsi Refreshing Nostalgia

DDB ROMANIA, Bucharest / PEPSI / 2021

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Background

Situation: Locally, Pepsi is known to be the choice of the free-spirited, since it was the first-cola brand since 1966 - it represents progress and Western values. A contemporary brand with a strong legacy - this definition has product embodiments: the modern and the vintage glass bottles.

The Brief: Put the vintage and the modern glass bottles in the hands of the end-consumers while giving them a reason to consume in their homes with the same joy that would have done on-premises.

Objective: Generate a cultural momentum that compensates HoReCa's downfall and creates the need for in-home glass bottle consumption.

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2023, PEPSI

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