Situation: Locally, Pepsi is known to be the choice of the free-spirited, since it was the first-cola brand since 1966 - it represents progress and Western values. A contemporary brand with a strong legacy - this definition has product embodiments: the modern and the vintage glass bottles.

The Brief: Put the vintage and the modern glass bottles in the hands of the end-consumers while giving them a reason to consume in their homes with the same joy that would have done on-premises.

Objective: Generate a cultural momentum that compensates HoReCa's downfall and creates the need for in-home glass bottle consumption.

From Pepsi Glass Bottles to Pepsi’s Retro Studio Small Screen Glass

PEPSI RETRO STUDIO starring as THE NEW MTV THE GENERATIONS SPIRITS LIFTER SERVING TV-LIKE CONTENT PLEASING YESTERDAY AND TODAY’S TASTES AND ASKING NOTHING IN RETURN

When the going gets tough, the tough get going! Pepsi – the generations liaison – continued advertising, providing comfort & entertainment to the generations stuck in the pandemic together and to a handful of musicians who got back their raison d'être. Pepsi reinvented all its owned media channels to support the Pepsi Retro Studio concept.

Pepsi’s bravest flex was to tap into all the things MTV would do: music, performances, TV shows, fashion and crazy challenges. All these were translated across the brands’ digital channels: Youtube, Facebook and Instagram.