Cannes Lions

MOUNTAIN DEW

THE FARM, Madrid / MOUNTAIN DEW / 2004

Presentation Image

Overview

Entries

Credits

Overview

Description

As several commandos of digital photographers go through Spain's main cities shooting at people shouting at a Dew-decibel-meter to see if they are in Dew-state, we created the Dew microsite (accesed through pop-ups) where they could download and send their photos and learn about the Dew state.

Similar Campaigns

12 items

Mountain Dew X NBA Partnership All-Star 2016

MOTIVE, Denver

Mountain Dew X NBA Partnership All-Star 2016

2016, MOUNTAIN DEW

(opens in a new tab)