Carefree joy are active, spontaneous, almost weightless moves and moments as they happen everyday in sports. To become an essential part of these moments, we integrated the iconic Pepsi logo quite accidentally in fascinating moves.

We see fascinating moves of athletes. And they have an unique colour code in their clothing: blue, white and red. So the Pepsi logo appears through the natural wrinkles of the clothes and can be spotted there, where thinness could be measured: in the legs, the belly and the butt.

The iconic moments are shooted where the sports take place, in urban surroundings.

Pepsi light gets positioned as the drink for young, passionate athletes. Trend sports like parcours, skateboarding and breakdancing are connected with the brand in a smart way and attract a new class of customers.