Almost every child in Germany knows the thirst-quenching FruchtTiger drink. The popular cartoon tiger is representing the brand in a credible and emotional way.The introduction of the new variety 'Magic Orange' was to be interactively supported. The goals were to find a way to strengthen the likableness of the character, to make children curious about the new variety, and to encourage them to visit FruchtTiger frequently in his interactive world.

A multi-level competition game was integrated into the interactive world of FruchtTiger. Children could perform different tasks together with FruchtTiger, to get behind the secret of 'Magic Orange'.