For the 2017 campaign for Die Limo, the goal was to promote the product in an unusual and entertaining way. Three different TV Spots, an online extension and POS measures were set as the main channels of communication. However, the brand also wanted an unique approach to catch the eye of the target audience.

A common problem: A craving for lemonade, but you're ashamed, since drinking lemonade as a grownup is frowned upon harshly. Luckily, Joko and Klaas have the answer: Die Limo – the first lemonade you don't have to be ashamed for. In multiple short scenes the duo puts an end to thirst and embarassment as they help the exiles back into their social circle. An easy job with the help of the bittersweet, extremely grownup Die Limo.

After the successful rollout of the offline part of the campaign, the facebook live event was green-lit by the client. Within a month the project went from planning phase to air. During this tight schedule all necessary steps from recreating the office set from the "Callcenter" spot to activating the hotline's telephone number were implemented. To further recreate the authentic look and feel of the campaign we made sure to use the same props and costumes worn by the actors in the spots. Before the event we spread the word by placing announcement posts on all owned social media channels. Finally, the event was carried out by having a team of editors accept the calls from fans and place them in the waiting queue from where they were then put through to the actors in the live studio.