We accomplished this thanks to a lighting system that randomly changes the floor outlines for different indoor sports. We installed this lighting system in a recognized soccer-5 court, where almost 1,000 unsuspecting athletes became part of the ION4 MATCH. When the players came to play soccer-5, they were surprised when the floor outlines changed and the sport changed.

We communicated the benefit of our formula in an experiential and memorable way.

4 weekends. 48 matches. 942 players.

The unique event caused such a sensation that TV sports channels such as Fox Sports and ESPN covered it.