Coca-Cola asked us for more than just a product website. So we decided to turn coca-colablak.fr into the ultimate CocaColaBlaK online experience. The website takes the visitor on a journey between the real world and a dream related world. The real world presents 3 different places, 3 drinking moments of a CocaColaBlaK (after lunch, at work, at home). The dream world features two experiences, all strongly related to the French tagline “L’esprit vif” (the sharp mind). They give the opportunity to the visitor to take a CocaColaBlaK break and accept a mental, uplifting challenge.