The first step was the creation of the summer hit “Hoy Quiero” and its widespread media coverage, a limited edition bottle with the song lyrics and huge media coverage of Teen Angels, among other actions such as those made at tollbooths.At the beach, teenagers would find the Coca Cola Box, an interactive device enabling them to create their version of 'Hoy Quiero'. This process involved different steps: singing and recording the song, remixing it in different styles, getting the looks of a star and shooting a music video with a green screen. Then it could be taken in a usb bracelet, it would be uploaded to the Coca-Cola website and would then participate in a contest to travel to the MTV Music Awards.

A proposal combining two of the greatest teenagers’ passions: music and technology.Coca-Cola Interactive Music received the greatest media coverage in summer 2009, recovering the investment made three fold.Coca-Cola recovered its leadership with teenagers increasing top of mind awareness by 40% and achieving:15,158,000 indirect contacts through the hundred media covering the action.993,279 videos uploaded to Coca-Cola website and You Tube.The success achieved was also shown in a 5% sales increase.