Victoria beer Can´t get into POCs that have an exclusivity contract with our competitors.

but what if is Victoria Spicy Sauce, beside the beer there is another thing Mexicans cannot live without. The spicy sauce. That is why we create Victoria Spicy Sauce. A super spicy sauce with a touch of Victoria flavor and put it inside the same Victoria beer bottles.

Now all the consumer could taste it anywhere even where it is prohibited.

We produce 750,000 Victoria Spicy Sauce Bottles, and distributed all over the country

in more than 40,000 competitors exclusive bars, restaurants and convenience stores.

We launched a nationwide T.V spot, digital and P.R campaign to introduce the sauce.

5.1 million dollars on earn media. National Press talks about the way Victoria "cracked"

the competitors exclusivity contracts.

81,556 Social Media free impressions.

More than 25 million LDA´s (Victoria most important target) were impacted in POP´s and POC´s