Our idea is to make a graphic which people want to see twice.

To see from a distance, this can be seen as delicious dishes on the table especially for women who love to eat. But, to see closely, it can be seen as girls wearing dresses on which photos of dishes are printed.

Main tagline is "Release your Appetite."

We took pictures of delicious foods and then printed them on dresses.

To make dresses look like real plates, we tested the lights and angles many times.

This poster was put in stations.

There many posters in stations and people are too busy to see all of them.

So we tried to make this design as beautiful as we could to catch women's attention.

Many people enjoyed this ad, and we succeeded in delivering brand message to women who always want to eat, but also want to keep their beauty.