The campaign "Con mucho acento", is a piece that has left no one indifferent as it "resurrects" one of the most famous singers in the history of our country, Lola Flores, a multifaceted Spanish artist, singer, flamenco dancer and actress.

The spot aims to transmit a universal message about the pride of belonging to one's roots, character and diversity to new generations through Lola Flores. Thanks to artificial intelligence techniques, the artist reappears on our screens as an icon of the power of authenticity against clichés.

In the speech of 'Con Mucho Acento', Lola explains the importance of getting to know one's roots to achieve the best version of oneself, through expressions full of power.