The task was to create a new expression of Coca-Cola’s successful ‘Real Magic’ platform and to do this in a way that only their brand can.

Coca-Cola identified that we all have a slump in the afternoon (usually post lunch) so how do we convince our Gen Z target audience that a chilled Coca Cola gives them the ultimate refreshing physical and emotional uplift when they are struggling and need it most?

We carried out design research in the iconic Main gallery, considering the camera movement/coke bottles journey. Hand drawing & concept design, 3-D modelling & budgeting. 3-D models are hugely useful but I also made a small-scale physical maquette that proved essential.

We built a full-scale boat from the Turner painting on a huge rocking rig, based on original vessels from the painting and trying to pick apart the story in the painting, not only replicating the shape but also every colour & brush stroke and how that would communicate in the real world.

In the Van Gogh room we did our best to understand the warped shape & perspective. Once we felt we had a shape that worked inside the digital lens we built it physically and started to add every brushstroke to match the real painting.

This process was then repeated for every physical set up in the film.