Cannes Lions

MILLER GENUINE DRAFT

DELUXE361, Moscow / SAB MILLER / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

New Year is one of the greatest nights and this year 2011 is definitely MILLER’s year.In order to distinguish the MILLER brand from competitors, we decided to demonstrate that the year 2011 is the year of MILLER by integrating MILLER bottles into numbers.

Outcome

Activity Dates:Nov 25 2010 – JAN 31 2011Miller became associated as the main drink of the holidays. Miller - the most popular party beer.

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