Cannes Lions
84.PARIS, Paris / CARLSBERG / 2014
Overview
Entries
Credits
Execution
Strikr is also an actual second screen app broadcasting exclusive information about football fans' match with the Tweet Possession and Fan's Mood based on the emotional analysis of each user's tweets.
Strikr is the first application to filter the noise and take you straight to the heart of the Barclays Premier League action by aggregating all related conversation from Twitter.
It also features information about ongoing matches, such as live scores, team lineups as well as an exclusive list of all Premier League players' Twitter accounts and live tweet and comment flow.
Outcome
- 1.400.000 tweets each week through the app.
- 50% of users use Strikr once a day.
- 6 MIN. average time per session
- MAN UTD has the most active supporters.
- ARSENAL FC fans always win with the tweet possession
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